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casestudy

Finding A Bra That Fits, The Problems With Traditional Bra Shopping In America



September 14th, 2022

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press

AD WEEK: Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You

By Lisa Lacy Fit:Match pairs shoppers with ‘fit twins’ to recommend sizes and styles As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match. The AR tech uses body shape data—not standard measurements—to… Continue reading AD WEEK: Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You

September 28th, 2022

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features

ADWEEK: Savage X Fenty`s “Fit Xperience” Was Recently Awarded ‘Best Virtual Fitting Room Technology’

BEST VIRTUAL FITTING ROOM TECH: Savage X Fenty Virtual fitting room technology certainly got a shot in the arm thanks to brands catering to quarantined consumers during the pandemic, but it continues to hold retailers’ interest as ecommerce expands. So far this year, we’ve seen offerings from the likes of Walmart, theGap and Snap, to name a few. But… Continue reading ADWEEK: Savage X Fenty`s “Fit Xperience” Was Recently Awarded ‘Best Virtual Fitting Room Technology’

September 20th, 2022

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press

APPAREL NEWS: PI Apparel Los Angeles 2022 Showcases Latest Apparel-Industry Technology

by Betty Halsell After the pandemic changed the nature of many businesses to embrace more-virtual settings, apparel companies and manufacturers have increasingly been looking for new and innovative technologies to help better serve clients and customers. PI Apparel Los Angeles 2022 took place at the Westin Bonaventure Hotel & Suites in downtown Los Angeles March… Continue reading APPAREL NEWS: PI Apparel Los Angeles 2022 Showcases Latest Apparel-Industry Technology

September 28th, 2022

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Blog

Spotlight On: Director of Fit & Sizing, Amie DeNittis: How to Find Clothes That Fit Your Body Shape

How to find clothes that fit your body shape

Amie addresses one of the most complex questions - from both customers and brands.

Astute in biometrics, analytical chemistry, brand sizing and fit; Amie’s background brings a unique perspective to the FIT:MATCH team. During her 15+ year career as a technical fit model and consultant, Amie’s proven track record has positively affected production timelines and ensured quality and consistency for target customers - ultimately improving brand loyalty, increasing sales and reducing returns for brand partners. In addition to her work as Director of Fit and Sizing, she also leads the company’s in-house 3D team and QA efforts.

September 27th, 2022

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Blog

Spotlight on Chief Data Scientist, Dr. Jie Pei: What’s Wrong with Traditional Bra Fitting?

What's wrong with traditional bra Fitting?

We sat down with one of the most brilliant minds at FIT:MATCH, Dr. Jie Pei, whose inventions have shaped the DNA of our company’s solution. Our Chief Data Scientist walks us through her extensive research over time in breast shape (including a Masters and PhD at Cornell University plus 3 patented methods). She also shares how this 3D problem demands a 3D solution.

September 27th, 2022

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Press

WWD: Fixing Fit Report

A WWD and Footwear News report on how new approaches and technologies are addressing the age - old problem of finding the right - sized style. THE FIT SOLUTIONS UNIVERSE A look at nine companies helping brands and consumers connect with the correct size. BY Jennie Bell and Evan Clark

September 20th, 2022

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Press

Retail Touch Points: Rihanna’s Savage X Fenty To Expand Brick-And-Mortar Reach With 6 More Stores

By Nicole Silberstein Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11.

September 20th, 2022

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Press

South Florida Reporter: How AI Technology Is Impacting Florida’s Business Sectors

Artificial intelligence is an integral part of Florida’s business world. There are a lot of startups in this state based on AI technology and offering highly effective business solutions. ‍ According to a study by RS Components, the US is the world leader in the number of AI startups. Florida has proven to be one… Continue reading South Florida Reporter: How AI Technology Is Impacting Florida’s Business Sectors

September 20th, 2022

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Press

V Magazine: Savage X Fenty Is Opening Six New Brick And Mortar Stores

The lingerie brand is furthering its retail expansion across the USA. Savage X Fenty has become one of the top lingerie brands. Launching two years ago, the lingerie brand changed the market. Savage X Fenty continues to push back against the standards for lingerie. From showcasing models of all backgrounds, and having a size-inclusive range,… Continue reading V Magazine: Savage X Fenty Is Opening Six New Brick And Mortar Stores

September 20th, 2022

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Case Study

Finding A Bra That Fits, The Problems With Traditional Bra Shopping In America



September 14th, 2022

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Features

ADWEEK: Savage X Fenty`s “Fit Xperience” Was Recently Awarded ‘Best Virtual Fitting Room Technology’

BEST VIRTUAL FITTING ROOM TECH: Savage X Fenty Virtual fitting room technology certainly got a shot in the arm thanks to brands catering to quarantined consumers during the pandemic, but it continues to hold retailers’ interest as ecommerce expands. So far this year, we’ve seen offerings from the likes of Walmart, theGap and Snap, to name a few. But… Continue reading ADWEEK: Savage X Fenty`s “Fit Xperience” Was Recently Awarded ‘Best Virtual Fitting Room Technology’

September 20th, 2022

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Features

DIGITAL SOLUTIONS GROUP: Day In The Life

Read the original article HERE.

September 20th, 2022

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Features

KNITTING TRADE JOURNAL: Curve New York Success For Buyers And Brands

by Haydn Davis Read the article online by logging in HERE.

September 20th, 2022

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Features

The Future Of Shopping For Jeans Is Here!

  Replicating that moment of DENIM TRUTH…   Have you ever tried on a pair of jeans only to have the sales assistant tell you they don’t look good on you? Well it’s a rare occurrence, but when it does happen, it’s the moment of truth…the moment you know your sales person is not in… Continue reading The Future Of Shopping For Jeans Is Here!

September 20th, 2022

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Webinars & Events

FIT:MATCH Senior Growth Marketer, Hillary Littleton, Speaks On Future Of Retail 2042 Virtual Conference With PFSK And Retail Innovation Week.

September 20th, 2022

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Webinars & Events

Webinar / Fit First. Style Second.

The fashion industry has been historically style-centric, yet it turns out fit is a more important purchase driver than style. FIT:MATCH is challenging fashion industry norms with its powerful 3D-AI matching technology, re-engineering the shopping experience to be fit-first. ‍ Imagine walking into a store, visiting a website or meeting with your stylist and only… Continue reading Webinar / Fit First. Style Second.

September 20th, 2022

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Webinars & Events

Webinar / Fitting Room 2.0

The fitting room hasn’t evolved in over a century. Find out how fit tech is enabling a revolution that’s contactless and hyper-personalized, and how the new fitting room is becoming the data focal point that powers omni channel apparel retail. Haniff Brown, Founder and CEO of FIT:MATCH is joined by retail experts Cynthia Hollen from… Continue reading Webinar / Fitting Room 2.0

September 20th, 2022

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Webinars & Events

Expert Call With FIT:MATCH CEO Haniff Brown

 

September 20th, 2022

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